Levi Strauss and World

Levi Strauss and World
From Denim a Rainbow of Possibilities

Friday, October 1, 2010

Discovery en Espanol

Levi’s has rolled out a new US TV series on Discovery en Español, Norte a Sur: Una Ruta, 5 Experiencias, which follows five American Latinos as they travel along the Pan-American Highway from Alaska to Argentina. The show will be aired every Saturday until 27th November.


The dedicated NorteASur5enruta website and Facebook fan page are the places to go or back episodes and contests, and are also used to showcase the Latinos qunitet’s favorite Levi’s garments.

“Five Strangers. One road. Thirty days travelling together. What could possibly happen?” the brand asks.

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