Launches a Communal Mentorship Forum for Young Women

Levi’s released the findings of a global study to better understand the challenges, expectations, goals and experiences Millennial women face around the world. The results show a surprising generational shift in life priorities and a need for a new, nontraditional form of mentorship. In response to these findings, the brand has launched ShapeWhatsToCome.com, a global online community where Millennial women around the world can connect with peers and mentors to shape their futures.

Aside from living in a dynamic, rapidly changing environment, there are many choices and options open to modern women, and technology has dramatically increased their access to these different avenues in their lives. While these Millennials are independent and focused on carving their own path in life, they are also actively looking for a new kind of mentorship: rather than a one-to-one, inter-generational passing of advice, they prefer to engage with their peers and other women of all ages and in different parts of the world who have experiences in their areas of interest. In fact, 94% of Millennial women agree that “the best mentors are people you can both give advice to and receive advice from.”

Key highlights from the Levi’s Shaping a New Future study include:

—96% percent of Millennial women worldwide list “being independent” as their most important life goal.

—Meanwhile, 87% of women surveyed defined success as “being able to shape their future.”

—Marriage and other more traditional pursuits—being a mother (68%), getting married (50%) and being wealthy (43%), were seen as far less essential in defining success.

—More than half (58%) of women worldwide “do not have a definite plan to achieve their long-term goals.”

ShapeWhatsToCome.com launches in the United States, United Kingdom, and Japan. Twenty inspiring Millennial “ambassadors”, engaged by the Levi’s brand and living in the U.S., UK and Japan ranging from up-and-coming artists and performers to twenty-something entrepreneurs and advocates for social change wukk enrich the community with content. Millennial celebrities who are uniquely shaping the future such as Zooey Deschanel of She & Him and singer/songwriter Janelle Monae will host live videocasts to further inspire community members.