.NYC will soon be home to the second Levi's 'workshop' an endeavor devoted more to educating potential buyers-into the heritage brand's newfangled Americana ethos than selling wares, hit San Francisco earlier this year with a bang. It welcomed the likes of Alice Waters, Craig Newmark, and Shepard Fairey, who taught participants how to make things like cookbooks and baseball cards in collaboration with the San Francisco Giants’ outreach program, Junior Giants. Now it's NYC's turn. Levi's is taking over the old Dietch Projects Wooster Street space in Soho.
“This time the work shop will be devoted to photography, hosting gallery shows, and offering vintage camera rentals in a ‘professional-grade studio,’” says The Scout. And, in honor of its opening, TinyVices’s Tim Barber has curated an exhibition called New Work New York, featuring NYC-themed art from three-dozen locals including Jason Nocito, Peter Funch, and Christine Osinski, among others.
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