Shepard Fairey’s OBEY Giant on a wall or street sign are everywhere in Providence. Soon, the iconic street artist’s work will be featured on a Levi’s Trucker Jacket as part of the Art in the Streets exhibition at The Museum of Contemporary Art, Los Angeles (MOCA).
Ten of America's most important and influential street artists were chosen to design limited-edition trucker jackets, with one from each artist being released every two weeks from April 17 to August 6 based on the chronological order in which the artists began posting (with three coming out in the first week). Each jacket will come packaged in a special commemorative box with the artist’s unique “tag” on it. RISD graduate Fairey’s jacket, Dark Summit Trucker, will go on sale on July 2.
"The uniform of graffiti and street artists"
"Our Trucker Jacket has been an integral part of the uniform of graffiti and street artists for generations," said Robert Hanson, Levi's Brand Global President. "This collaborative project is a special way to celebrate the Trucker Jacket's intrinsic tie to the street art community and culture, as well as MOCA's longstanding leadership in the art world."
All proceeds from sales of the jackets will go towards MOCA and the community programs that it supports. Unfortunately, the jackets will only be sold at MOCA in LA, but savvy Rhode Island shoppers (and Fairey collectors) might consider hopping a cheap flight out west to scoop one up.
Ten of America's most important and influential street artists were chosen to design limited-edition trucker jackets, with one from each artist being released every two weeks from April 17 to August 6 based on the chronological order in which the artists began posting (with three coming out in the first week). Each jacket will come packaged in a special commemorative box with the artist’s unique “tag” on it. RISD graduate Fairey’s jacket, Dark Summit Trucker, will go on sale on July 2.
"The uniform of graffiti and street artists"
"Our Trucker Jacket has been an integral part of the uniform of graffiti and street artists for generations," said Robert Hanson, Levi's Brand Global President. "This collaborative project is a special way to celebrate the Trucker Jacket's intrinsic tie to the street art community and culture, as well as MOCA's longstanding leadership in the art world."
All proceeds from sales of the jackets will go towards MOCA and the community programs that it supports. Unfortunately, the jackets will only be sold at MOCA in LA, but savvy Rhode Island shoppers (and Fairey collectors) might consider hopping a cheap flight out west to scoop one up.
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