“He wishes. No, I had the Levi's guy on my wall, not a picture of William, sorry.”—Kate Middleton, when asked if she had posters of William on her wall when she was growing up.
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Levi Strauss has been around for a very long and it looks like they will be around for a lot longer. I started this as an MBA assignment and just kept adding to it. I hope you find their marketing to be an interesting cultural commentary and instructional in terms of great marketing methods. Enjoy!
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