Win a pair of Levi's iCurve ID jeans

Finding a pair of jeans that fit perfectly is like discovering fashion utopia.But since Levi’s introduced the Curve ID range of jeans in August 2010, more than a million women have found just that.
The range involved Levi’s changing its traditional approach to crafting denim jeans, focusing on a woman’s shape and proportions rather than size. The curve-friendly range was created as a result of studying more than 60,000 body scans and listening to women around the world.“The Levi’s brand believes women of all shapes and sizes should be able to find the perfect-fitting pair of jeans,” said Bibi Choa, vice president for Levi’s women’s merchandising and design.

The Curve ID range has a unique, customised fit system focusing on a woman’s shape and features three different styles:
Slight Curve - designed to celebrate straight-shaped figures, helping to accentuate curves. Ideal for women who find jeans fit well around the hips and thighs but usually too tight around the waist.
Demi Curve - this style is designed to fit even proportions and flatter a woman’s waist. A slightly curved side seam cleverly helps to smooth out your shape.
Bold Curve - designed to flatter fuller curves, while hugging the waist, without gapping or pulling. Ideal for women who usually find that jeans fit in the hips and thighs, but gape in the back.

The Curve ID jeans launched with a “modern rise” cut, which sits a little lower on the waist for a contemporary look.
Skinny, straight and skinny boot styles are all available in the modern rise.Just in time for winter 2011, the range will also be available in a slightly higher rise. This “classic rise” sits below the waist for a little more coverage and a more classic look and will be available in slim, straight and boot cut styles.

The jeans are packed with loads of clever design details such as strategically placed back pockets to complement the shape of your bottom. Jeans in sizes 35 and 36 will be added to the current spectrum of sizes 22 to 34 inches. The jeans are in stores now. Visit the interactive digital fitting room at levis.com.au to find your perfect fit.