By Maria Stadtmueller. Levi’s has launched a series of branded Craft Of Music live music events at its London Regent’s Street store, together with music mag Clash.
The after-hours gigs kicked off in mid-March with Welsh band The Joy Formidable and Jamaican/Iranian ‘gritty soul sensation’ Rox.
The first Levi’s Craft Of Music sessions bowed in London last August with a six-concert series in August 2010, with acts covering genres ranging from rock to folk and funk. The platform, which featured the likes of Bass Clef, Carl Barat, Lissie, Steve Mason, The Magic Numbers, Chilly Gonzales and Beardyman, aims to bring artists to small audiences to showcase and discuss their craft.
And for those who don’t get tickets to the gigs, the brand has uploaded a video gallery of musicians from around the world singing and talking about their stuff.
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