Divas Rock

FRUKT on Brands: Levi’s has teamed up with VUZU TV to develop Divas Rock, a live music concert tour across South Africa, aimed at raising awareness of HIV/AIDS.
By Giles Fitzgerald

The concept behind Divas Rock is to showcase singers that are “21st century role models who have taken the old definition of diva and turned it on its head” in a bid to draw attention to a group disproportionately affected by the HIV /AIDS pandemic – young women.



The Levi’s original Music: Divas Rock tour features an all female line up of artists, including Zaki Ibrahiam, That Girl and Candice Heyns and forms part of Levi’s long-running Red For Life charity initiative.

The opening concert in the series was held in Johannesburg on August 21. The next event takes place on September 11 at 21:00 at The Assembly venue in Cape Town. In order to obtain free guest-list tickets to this one-off event attendees simply have to register that they will be attending via a ‘like’ tab on the event’s Facebook page.

The clothing brand has previously sponsored both the Oppikoppi and Rocking the Daisies music festivals in South Africa and is highly active in promoting local music in its stores. News from the world of brands and music by FRUKT Communications. The leading music, entertainment and lifestyle marketing agency. For more information see www.fruktcomms.com, or to contact our editor email giles@fruktcomms.com