Levi Strauss and World

Levi Strauss and World
From Denim a Rainbow of Possibilities

Thursday, July 22, 2010

Levi Strauss & Co. Elects Fernando Aguirre to Its Board

From Business Wire Magazine....................

SAN FRANCISCO, Jul 21, 2010 (BUSINESS WIRE) -- Levi Strauss & Co. (LS&Co.) today announced the election of Fernando Aguirre, chairman, president and chief executive officer of Chiquita Brands International, Inc., to its board of directors effective October 1.

"Throughout his career, Fernando has successfully led large, global consumer brands," said LS&Co. Chairman Richard Kauffman. "He understands how to translate consumer insights into strategies that drive growth across cultures. Fernando's experience as a successful brand-builder and global leader will bring tremendous insights to our board deliberations."

Aguirre, 52, joined Chiquita Brands International, Inc., in 2004. Since taking over as Chiquita's CEO, he has led the company's strategic business transformation, leveraging the strong equity of the company's brands around the world, expanding into new markets and products and acquiring other top food companies to secure Chiquita's position as an international leader in fresh foods. Before joining Chiquita, Aguirre spent 23 years at Procter & Gamble Company in a number of senior leadership roles where he managed multimillion-dollar global consumer businesses and help set the company's global strategic direction as a member of its Global Leadership Council. He earned his B.S. in Business Administration at Southern Illinois University.

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