The Levi’s brand has chosen one Meghan Smith as its first Levi’s Girl. Smith, now living in bohemian splendor – presumably – in the People’s Republic of Brooklyn, NY (my uncle, a real estate lawyer, calls it that) will be the online personality targeting women. The company says she won by creating a two-minute video through Levi’s Facebook app to get the six-month paid position in the Levi’s marketing department.
Smith will get an immersion course in Levi’s marketing with a focus on social media efforts. She will also be “Style Ambassador” for Levi’s Women, which means she will post looks and designs online, and “channel her ideas, outlook and discoveries to millions of people around the world.” Which sounds like she’s angling for L. Ron Hubbard’s job.
Smith, who alas, will be leaving us Brooklynites for San Francisco (don’t ask my uncle what he thinks of that) will also cover news and live events for the brand.
Copied directly from Raw news
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