Sharon Novak discusses digital media in the context of the fashion industry but the facts and information are relevant to all businesses.
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Levi Strauss and World
From Denim a Rainbow of Possibilities
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Levi’s released the findings of a global study to better understand the challenges, expectations, goals and experiences Millennial women fac...
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According to Aaker’s Brand Personality Scale (Keller, P 371) Levis has the following Personality Ratings (other companies are included for c...
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You’ve heard of the boyfriend jean. But how about the ex-girlfriend? Clearly eager to bring gender equality to denim, Levi’s has unleashe...
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Meet the three lovely new faces to represent Levi's Curve ID range. Pixie Geldof, Miss Nine and Lykke Li are the brand's latest rec... -
The Dockers Super Bowl television commercial became interactive by letting smartphone users tag the ad to get branded mobile content. Docke...
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The Levi's(R) Brand and JCPenney Team up to Offer Two $50,000 College Scholarships During Second Annual Tuition Sweepstakes Posted on...
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