They say that imitations is the sincerest form of flattery!
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Levi Strauss has been around for a very long and it looks like they will be around for a lot longer. I started this as an MBA assignment and just kept adding to it. I hope you find their marketing to be an interesting cultural commentary and instructional in terms of great marketing methods. Enjoy!
Soooo this isn't a parody. This is the video of the original song, which Dockers then used for their 2010 commercial. Trust me, this song (and video) have been around longer than the Dockers commercial - just ask anyone in the RenFaire circuit (where the Poxy Boggards come from)!
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