What follows is a roughly chronological series of Levi's and Dockers pant commercials starting with retrospective ads. The stills are not in chronological order but rather may illustrate the point of the commercials or the trends in the advertising. I hope that you will notice the trends, the edginess of the commercials for their time. Having lived through many of these decades, I remember the progression and it was verging on scandalous for some of the more conservative parts of North America.  Men in underwear on TV! Shocking!
Levi's led the way with this sort of advertising and endeared themselves over and over again with each new crop of 14-25 year olds.
I hope you enjoy this presentation of Levi's and Dockers in advertising!