Levi's Brand Name

Levi Strauss and Company is one of the world’s strongest brand names and longest running companies. Its clear and distinctive labels and logos speak every time anyone wears their jeans or pants. With strong strategies they have been able to keep their fingers on the pulse of American youth trends for a more than a century. Levi’s has not only provided a good product but they helped us see ourselves as bolder, more adventurous and sexier, and consumers have rewarded them for it. It all boils down to having the main ingredients: they have had good strategies for providing a quality product, logistics that adapted to respond to macro-changes and they have maintained the dialogue with their core consumers transferring that dialogue to each successive generation and market segment. Their leadership has demonstrated the good sense to treasure their iconic past and traditions. Levi’s first international subsidiary was formed in the 1950s. This is where they currently have a huge potential market so the strategy must be conducted with extreme sensitivity. They can, however, apply many lessons that they have learned over their more than a century in business and they are in an enviable position for making a huge impact in the burgeoning economies of the Far East and of other developing nations. After all, the basic product is one that touches our bodies and our lives with reliable comfort many, many times over the courses of our lives