Ahead of Christmas, Levi’s is launching a competition, which echoes the major theme of the brand’s latest ‘Go forth‘ campaign and is supporting the idea of its latest project dedicated to craft, Levi’s Photo Workshop. The brand teamed up with the Hipstamatic community to kick off the ‘Holidays Captured’ contest, which revolves around sharing the festive spirit and taking hilarious digital stills, which encompass the vintage style of film photography.
The application to be used for taking pictures can be downloaded at iTunes for $1.99. “The Hipstamatic brings back the look, feel, unpredictable beauty, and fun of plastic toy cameras of the past. The Hipstamatic keeps the quirks of shooting old school but gives you the ability to swap lenses, film, and flash settings all with the swipe of a finger,” says the description to the digital software for iPhone. The ‘Holidays Captured’ competition is running from December 10, the date of the 1th anniversary of Hipstamatic application on iTunes, through January 3—the winners will be announced next day.
The prizes are the Levi’s Photo Workshop Holiday GoodPak of a new camera lens by photographer Melodie McDaniel, who worked on the impressing ‘Ready to Work’ campaign launched by Levi’s this summer. The limited-edition pack will be available to purchase for as long as the contest is running, with all the proceeds to be donated to The Five Boroughs Foundation of Photography and Kids With Cameras.
The procedure of entering the contest is as simple as ABC: snap a photo suing the app, then submit the image to the contest, and finally ask public to tweet the stills or ‘Like’ them. Each uploaded entry has only five days to accumulate as many votes as possible, so that all of the prints could have a chance to become leaders, not only those uploaded during the first days. The leader board page features most popular entries, for which voting has already been expired (on the top), and prints to be voted for now (in the bottom).
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