Levi’s Cinema Tour: Famous Films in Famous Cities

Levi’s is inviting American consumers to watch of movies in the open air within the period of August 6—27. The famed jeans maker has teamed up with the Alamo Drafthouse (an American cinema chain) and Gowalla (a social network) to arrange cinematic trips, “Rolling Roadshow,” across the country and give Americans an opportunity to watch iconic movies outdoors. The new initiative comes as a part of the massive “We Are All Workers” campaign, launched earlier this summer.

The program includes 9 movies, and each of them will be screened on the location where it was initially filmed or set. The list of films, which will be shown for free, include “On The Waterfront” (Hoboken, NJ), “The Blues Brothers” (Joliet, Illinois “Jackie Brown” (Torrance, CA), “Robocop” (Detroit), ),”There Will Be Blood” (Bakersfield, CA), the first three “Rocky” films (Philadelphia), “Dirty Harry” (San Francisco),”Convoy” and “Red Dawn” (Las Vegas), and “The Godfather II” (New York, NY). The brand will also arrange a number of related events at each of the locations to celebrate the Levi’s dedication to common people. Those, who want to join in, are invited to the Levi’s Facebook page and the Gowalla brand’s feed, where they will be able to confirm participation and lean more about the events. The first 50 users, who will ‘follow the trips’, will receive the tickets.