Levi Strauss and World

Levi Strauss and World
From Denim a Rainbow of Possibilities

Monday, April 18, 2011

Levis and Opening Ceremony

Have you heard of Opening Ceremony?


The American fashion label, created by best-friends-since-college Carol Lim and Humberto Leon, has been featured in magazines such as Vogue and People. The pair designs clothes — often in collaboration with other famous people and labels, including Chloë Sevigny, Repetto, agnés b., Pendleton and Rodarte — that they sell in their Opening Ceremony stores in New York, Los Angeles and Tokyo.
“Every collaboration always started off with a personal experience or story,” says Ms. Lim. “We decided to do something with Levi’s because it’s hard to be American and not have a pair of vintage Levi’s jeans.” Their spring collection of “Levi’s for OC” pays homage to the chambray fabric.

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