Friday, November 26, 2010
Thursday, November 25, 2010
Wednesday, November 24, 2010
Levi’s Is among Founding Sponsors of Annenberg Innovation Lab Focused on Digital Technologies
Levi’s Is among Founding Sponsors of Annenberg Innovation Lab Focused on Digital Technologies
IBM, Verizon, Levi’s and Mattel teamed up with the USC Annenberg School for Communication & Journalism to support a series of projects and initiatives focused on both real-world applications and a societal impact. Students of the school supervised by teaching staff will work together under the roof of the recently-founded Annenberg Innovation Lab, which projects are sponsored by the brands.
IBM, Verizon, Levi’s and Mattel teamed up with the USC Annenberg School for Communication & Journalism to support a series of projects and initiatives focused on both real-world applications and a societal impact. Students of the school supervised by teaching staff will work together under the roof of the recently-founded Annenberg Innovation Lab, which projects are sponsored by the brands.
Monday, November 22, 2010
Sunday, November 21, 2010
Levi's and girl power
It was an inspiring evening of girl power at Thursday night's preview dinner for Levi's upcoming documentary "Shape What's to Come." The film follows eight of the 50 passionate young women Levi's tapped from around the globe to journal their remarkable lives."The DNA of our brand is enabling millennial women to pursue their passion," Levi's senior director of global marketing Michael Perman said at the event, which was attended by singer Jewel and actress Justine Bateman. "Right now it's all about a new generation of women discovering who they're meant to be and taking nonlinear paths to get there. They are transcending society's definition of success."
Along with the film, the journals these women filled with their altruistic endeavors will be on display at the first TEDWomen, an ideas conference for women in business and philanthropy.Levi's and AOL are among the key sponsors for that event, to be held in Washington, D.C., on December 7 - 8. Excerpts of the journals can also be found on ShapeWhatsToCome.com, an online community that supports other Generation Y women and encourages them to realize their dreams through collaboration and mentoring.
One of the film's subjects, 23-year-old Katie Spotz, was the youngest person to row across the Atlantic Ocean solo and raised $100,000 to promote clean drinking water in developing countries."My family doesn't have any sailing experience and my parents weren't thrilled, but it was something I was called to do," Spotz said at the dinner, where she accepted a $5,000 donation from Levi's. "I saw men do it. It was time for a woman to do it and it could bring attention to promoting clean water."
Lindsay Pollack, an author and consultant on the subject of Generation Y, said: "What's unique about this generation is that they don't feel as though they have any barriers. Katie will sail across the ocean or start a company and they don't feel they have to do things traditionally. The media perception of this generation is that they're entitled or coddled or lazy. They're not. We are just intimidated that they don't have any timelines and they are achieving these extraordinary things."
Chiara Clemente, who directed the documentary, said: "'Shape What's To Come' follows eight women around the world and what they all have in common -- making a difference in it. This new generation of women coming up really gives the world hope that we are in for a great change." Also among the 100 guests at a converted home in West Hollywood was Mary Alderete, the vice president of global marketing for Levi's.
"Our brand of jeans has become really synonymous with men and we are making the commitment to reconnect with women," she said. "ShapeWhatsToCome.com is a two-pronged approach: We want to spotlight that Levi's fits not only the shape of a woman's body but the shape of women's future." Bravo's "Thintervention" star, Jackie Warner, added: "Mentoring has always been a huge part of my life. ShapeWhatsToCome.com is so important to show other women that we will be supportive of each other. The boys club is not the same anymore. In Hollywood, women have been having each others' backs."
In other news, read about Christy Turlington and other remarkable ladies at the Women: Inspiration & Enterprise Symposium.
Along with the film, the journals these women filled with their altruistic endeavors will be on display at the first TEDWomen, an ideas conference for women in business and philanthropy.Levi's and AOL are among the key sponsors for that event, to be held in Washington, D.C., on December 7 - 8. Excerpts of the journals can also be found on ShapeWhatsToCome.com, an online community that supports other Generation Y women and encourages them to realize their dreams through collaboration and mentoring.
One of the film's subjects, 23-year-old Katie Spotz, was the youngest person to row across the Atlantic Ocean solo and raised $100,000 to promote clean drinking water in developing countries."My family doesn't have any sailing experience and my parents weren't thrilled, but it was something I was called to do," Spotz said at the dinner, where she accepted a $5,000 donation from Levi's. "I saw men do it. It was time for a woman to do it and it could bring attention to promoting clean water."
Lindsay Pollack, an author and consultant on the subject of Generation Y, said: "What's unique about this generation is that they don't feel as though they have any barriers. Katie will sail across the ocean or start a company and they don't feel they have to do things traditionally. The media perception of this generation is that they're entitled or coddled or lazy. They're not. We are just intimidated that they don't have any timelines and they are achieving these extraordinary things."
Chiara Clemente, who directed the documentary, said: "'Shape What's To Come' follows eight women around the world and what they all have in common -- making a difference in it. This new generation of women coming up really gives the world hope that we are in for a great change." Also among the 100 guests at a converted home in West Hollywood was Mary Alderete, the vice president of global marketing for Levi's.
"Our brand of jeans has become really synonymous with men and we are making the commitment to reconnect with women," she said. "ShapeWhatsToCome.com is a two-pronged approach: We want to spotlight that Levi's fits not only the shape of a woman's body but the shape of women's future." Bravo's "Thintervention" star, Jackie Warner, added: "Mentoring has always been a huge part of my life. ShapeWhatsToCome.com is so important to show other women that we will be supportive of each other. The boys club is not the same anymore. In Hollywood, women have been having each others' backs."
In other news, read about Christy Turlington and other remarkable ladies at the Women: Inspiration & Enterprise Symposium.
Saturday, November 20, 2010
Thursday, November 18, 2010
Levi's, Wal-Mart, and Gap Top Apparel Supply Chain Compliance Survey
Levi's, Wal-Mart, and Gap Top Apparel Supply Chain Compliance Survey
Report provides scorecard of top apparel manufacturers
SAN FRANCISCO, Nov. 16, 2010 /PRNewswire-USNewswire/ -- Levi Strauss and Co., Wal-Mart Stores, The Gap Inc., Hanesbrands, Nordstrom, and Gildan Activewear scored highest on a unique survey of global supply chain compliance programs of U.S. apparel brands and retailers released today by corporate responsibility group As You Sow."Towards a Safe, Just Workplace: Apparel Supply Chain Compliance Programs" features a scorecard and report that provides for the first publicly available comparable baseline data to evaluate the compliance programs of many of the top apparel companies doing business in the U.S. The project was designed to provide information on the substance and scope of programs developed to improve factory working conditions.
The report ranks the resources allocated and actions companies are employing on key compliance actions such as factory auditing, remediation, continuous improvement, collaboration, company management accountability, and transparency.
"The report demonstrates that several major brands are employing an impressive amount of resources to address social compliance in their supply chains, but that other popular brands are lagging," said Amy Galland, Research Director, As You Sow.
Major recommendations for companies include:
•Put more resources into continuous improvement and capacity building
•Emphasize initiatives that empower workers
•Integrate factory compliance performance into compensation for executives
•Analyze purchasing practices and commit more resources to improve practices (As You Sow released a report on this challenge earlier this year)
•Increase detailed public reporting on specific supply chain audit findings and remediation actions
"Global sourcing has sparked controversies over factory working conditions for more than a decade. We are pleased with the leadership shown by the top scorers in our survey, but more than 15 companies in this sector should be willing to publicly discuss how they are managing these issues," said Conrad MacKerron, Senior Program Director at As You Sow, who conceived the project after involvement in shareholder dialogues with many companies on labor and human rights issues. The report offers valuable data for other companies to compare themselves with, and for stakeholders to use to further verify company claims. As You Sow plans to follow up with companies that did not respond to the survey.
The report is available here: http://bit.ly/SJW
Report provides scorecard of top apparel manufacturers
SAN FRANCISCO, Nov. 16, 2010 /PRNewswire-USNewswire/ -- Levi Strauss and Co., Wal-Mart Stores, The Gap Inc., Hanesbrands, Nordstrom, and Gildan Activewear scored highest on a unique survey of global supply chain compliance programs of U.S. apparel brands and retailers released today by corporate responsibility group As You Sow."Towards a Safe, Just Workplace: Apparel Supply Chain Compliance Programs" features a scorecard and report that provides for the first publicly available comparable baseline data to evaluate the compliance programs of many of the top apparel companies doing business in the U.S. The project was designed to provide information on the substance and scope of programs developed to improve factory working conditions.
The report ranks the resources allocated and actions companies are employing on key compliance actions such as factory auditing, remediation, continuous improvement, collaboration, company management accountability, and transparency.
"The report demonstrates that several major brands are employing an impressive amount of resources to address social compliance in their supply chains, but that other popular brands are lagging," said Amy Galland, Research Director, As You Sow.
Major recommendations for companies include:
•Put more resources into continuous improvement and capacity building
•Emphasize initiatives that empower workers
•Integrate factory compliance performance into compensation for executives
•Analyze purchasing practices and commit more resources to improve practices (As You Sow released a report on this challenge earlier this year)
•Increase detailed public reporting on specific supply chain audit findings and remediation actions
"Global sourcing has sparked controversies over factory working conditions for more than a decade. We are pleased with the leadership shown by the top scorers in our survey, but more than 15 companies in this sector should be willing to publicly discuss how they are managing these issues," said Conrad MacKerron, Senior Program Director at As You Sow, who conceived the project after involvement in shareholder dialogues with many companies on labor and human rights issues. The report offers valuable data for other companies to compare themselves with, and for stakeholders to use to further verify company claims. As You Sow plans to follow up with companies that did not respond to the survey.
The report is available here: http://bit.ly/SJW
Wednesday, November 17, 2010
Tuesday, November 16, 2010
Levi's, Wal-Mart, and Gap Top Apparel Supply Chain Compliance Survey
Report provides scorecard of top apparel manufacturers
SAN FRANCISCO, Nov. 16, 2010 /PRNewswire-USNewswire/ -- Levi Strauss and Co., Wal-Mart Stores, The Gap Inc., Hanesbrands, Nordstrom, and Gildan Activewear scored highest on a unique survey of global supply chain compliance programs of U.S. apparel brands and retailers released today by corporate responsibility group As You Sow.
"Towards a Safe, Just Workplace: Apparel Supply Chain Compliance Programs" features a scorecard and report that provides for the first publicly available comparable baseline data to evaluate the compliance programs of many of the top apparel companies doing business in the U.S. The project was designed to provide information on the substance and scope of programs developed to improve factory working conditions.
The report ranks the resources allocated and actions companies are employing on key compliance actions such as factory auditing, remediation, continuous improvement, collaboration, company management accountability, and transparency.
"The report demonstrates that several major brands are employing an impressive amount of resources to address social compliance in their supply chains, but that other popular brands are lagging," said Amy Galland, Research Director, As You Sow.
Major recommendations for companies include:
•Put more resources into continuous improvement and capacity building
•Emphasize initiatives that empower workers
•Integrate factory compliance performance into compensation for executives
•Analyze purchasing practices and commit more resources to improve practices (As You Sow released a report on this challenge earlier this year)
•Increase detailed public reporting on specific supply chain audit findings and remediation actions
"Global sourcing has sparked controversies over factory working conditions for more than a decade. We are pleased with the leadership shown by the top scorers in our survey, but more than 15 companies in this sector should be willing to publicly discuss how they are managing these issues," said Conrad MacKerron, Senior Program Director at As You Sow, who conceived the project after involvement in shareholder dialogues with many companies on labor and human rights issues. The report offers valuable data for other companies to compare themselves with, and for stakeholders to use to further verify company claims. As You Sow plans to follow up with companies that did not respond to the survey.
The report is available here: http://bit.ly/SJWReport
SOURCE As You Sow
SAN FRANCISCO, Nov. 16, 2010 /PRNewswire-USNewswire/ -- Levi Strauss and Co., Wal-Mart Stores, The Gap Inc., Hanesbrands, Nordstrom, and Gildan Activewear scored highest on a unique survey of global supply chain compliance programs of U.S. apparel brands and retailers released today by corporate responsibility group As You Sow.
"Towards a Safe, Just Workplace: Apparel Supply Chain Compliance Programs" features a scorecard and report that provides for the first publicly available comparable baseline data to evaluate the compliance programs of many of the top apparel companies doing business in the U.S. The project was designed to provide information on the substance and scope of programs developed to improve factory working conditions.
The report ranks the resources allocated and actions companies are employing on key compliance actions such as factory auditing, remediation, continuous improvement, collaboration, company management accountability, and transparency.
"The report demonstrates that several major brands are employing an impressive amount of resources to address social compliance in their supply chains, but that other popular brands are lagging," said Amy Galland, Research Director, As You Sow.
Major recommendations for companies include:
•Put more resources into continuous improvement and capacity building
•Emphasize initiatives that empower workers
•Integrate factory compliance performance into compensation for executives
•Analyze purchasing practices and commit more resources to improve practices (As You Sow released a report on this challenge earlier this year)
•Increase detailed public reporting on specific supply chain audit findings and remediation actions
"Global sourcing has sparked controversies over factory working conditions for more than a decade. We are pleased with the leadership shown by the top scorers in our survey, but more than 15 companies in this sector should be willing to publicly discuss how they are managing these issues," said Conrad MacKerron, Senior Program Director at As You Sow, who conceived the project after involvement in shareholder dialogues with many companies on labor and human rights issues. The report offers valuable data for other companies to compare themselves with, and for stakeholders to use to further verify company claims. As You Sow plans to follow up with companies that did not respond to the survey.
The report is available here: http://bit.ly/SJWReport
SOURCE As You Sow
Monday, November 15, 2010
New Levi’s Community Finds Mentors for Millennials
Joan Voight
November 12, 2010
Share Levi Strauss is convinced that today’s young women are hungry for mentors – as well as good-fitting jeans. As part of the company’s overarching empowerment theme, the Levi’s for Women brand has stepped into the role of mentor matchmaker, connecting females in their 20’s to accomplished women who share their passions. The framework, not surprisingly, is social media.
On October 18, the company introduced the beta version of its female-skewed community site, “Shape What’s to Come” (SWTC) anchored with about a dozen “ambassadors” including designers, entrepreneurs and activists. To select the ambassadors, the company “ tapped into its networks to identify inspirational millennial women from around the world,” says Mary Alderete, VP of global women’s marketing.
The site’s name is a nod to Levi’s new women’s jeans line CurveID, which is based on body shape rather than size measurements.
The community’s global launch was primarily online. It relied heavily on outreach efforts by the ambassadors, as well as content on Levi’s Facebook page, a Twitter account (@TheLevisGirl), Tumblr, Ustream, YouTube and LinkedIn. Facebook promos included a live concert and free music download by Zooey Deschanel and Matt Ward of She & Him. (Levi’s Facebook page has more than 2 million "likes.")
In the U.K., lifestyle bloggers and regional fashionistas were introduced to the site via a concert and on-stage panel discussion by SWTC ambassadors.
The site’s focus on “a new form of mentorship” grew out of a global study of millennial women that Levi’s conducted this year, says Alderete. The study showed millennials view mentorship differently; rather than a one-to-one relationship with an older person, they prefer to learn from experienced people of all ages and in different parts of the world. As a result, “we created a place where young women can collaborate with peers and mentors to [find] new experiences, careers or causes,” she says.
To be an effective matchmaker, the company seems to be looking for committed participants rather than large numbers. Users are asked about their interests, experience, goals and contact information. They are also asked to upload a picture of themselves and their workspace.The challenge for Levi’s is to keep the member profiles from being too vague and generic. Members need to be encouraged to give specific information about their experience and skills. That way, the matches made by the site can be well-targeted, and up-and-comers will know if a prospective mentor is knowledgable and well-connected enough to be helpful. Currently, the experience data is less prominent in the member profiles as other, less specific personal information.
The site then gives members contact info for other members with shared interests for one-to-one communication. It also features public discussions, hosted by ambassadors that members can join.
For inspiration, the site offers video and text interviews with young achievers in the entertainment, art, and non-profit worlds. Branding is fairly low-key: only the home page sports a Levi’s ad, and small logos are sprinkled throughout.Two weeks after launch, the SWTC community had signed up only 1,000 members, per a tweet by @TheLevisGirl. “Our registration process is designed to maintain the quality and integrity of the community,” says Alderete. But she’s quick to add, “That said, we are constantly looking to improve the user experience and will refine the system as we develop the community.”
Social media is an ideal way to connect with Gen Y women, says Drew Neisser, CEO of marketing agency Renegade. With Levi’s mentor-centric community, “the risk is modest as long as Levi’s remains honest and engaged without trying to ‘manage’ the conversation,” Neisser says. For example, when the brand interviewed singer Janelle Monae live on Facebook, it asked the SWTC community for interview questions, empowering the target to drive the experience. “It's all in keeping with the company’s 'Go Forth' messaging,” he says.
With its growing treasure trove of member data, Levi’s may introduce other sponsors to the community, Indeed, one of the questions recently presented to the community was: “How do you feel about sponsored posts?” Asked about non-Levi’s sponsors, Alderete says, “we are currently exploring partnerships with like-minded brands and organizations.”
November 12, 2010
Share Levi Strauss is convinced that today’s young women are hungry for mentors – as well as good-fitting jeans. As part of the company’s overarching empowerment theme, the Levi’s for Women brand has stepped into the role of mentor matchmaker, connecting females in their 20’s to accomplished women who share their passions. The framework, not surprisingly, is social media.
On October 18, the company introduced the beta version of its female-skewed community site, “Shape What’s to Come” (SWTC) anchored with about a dozen “ambassadors” including designers, entrepreneurs and activists. To select the ambassadors, the company “ tapped into its networks to identify inspirational millennial women from around the world,” says Mary Alderete, VP of global women’s marketing.
The site’s name is a nod to Levi’s new women’s jeans line CurveID, which is based on body shape rather than size measurements.
The community’s global launch was primarily online. It relied heavily on outreach efforts by the ambassadors, as well as content on Levi’s Facebook page, a Twitter account (@TheLevisGirl), Tumblr, Ustream, YouTube and LinkedIn. Facebook promos included a live concert and free music download by Zooey Deschanel and Matt Ward of She & Him. (Levi’s Facebook page has more than 2 million "likes.")
In the U.K., lifestyle bloggers and regional fashionistas were introduced to the site via a concert and on-stage panel discussion by SWTC ambassadors.
The site’s focus on “a new form of mentorship” grew out of a global study of millennial women that Levi’s conducted this year, says Alderete. The study showed millennials view mentorship differently; rather than a one-to-one relationship with an older person, they prefer to learn from experienced people of all ages and in different parts of the world. As a result, “we created a place where young women can collaborate with peers and mentors to [find] new experiences, careers or causes,” she says.
To be an effective matchmaker, the company seems to be looking for committed participants rather than large numbers. Users are asked about their interests, experience, goals and contact information. They are also asked to upload a picture of themselves and their workspace.The challenge for Levi’s is to keep the member profiles from being too vague and generic. Members need to be encouraged to give specific information about their experience and skills. That way, the matches made by the site can be well-targeted, and up-and-comers will know if a prospective mentor is knowledgable and well-connected enough to be helpful. Currently, the experience data is less prominent in the member profiles as other, less specific personal information.
The site then gives members contact info for other members with shared interests for one-to-one communication. It also features public discussions, hosted by ambassadors that members can join.
For inspiration, the site offers video and text interviews with young achievers in the entertainment, art, and non-profit worlds. Branding is fairly low-key: only the home page sports a Levi’s ad, and small logos are sprinkled throughout.Two weeks after launch, the SWTC community had signed up only 1,000 members, per a tweet by @TheLevisGirl. “Our registration process is designed to maintain the quality and integrity of the community,” says Alderete. But she’s quick to add, “That said, we are constantly looking to improve the user experience and will refine the system as we develop the community.”
Social media is an ideal way to connect with Gen Y women, says Drew Neisser, CEO of marketing agency Renegade. With Levi’s mentor-centric community, “the risk is modest as long as Levi’s remains honest and engaged without trying to ‘manage’ the conversation,” Neisser says. For example, when the brand interviewed singer Janelle Monae live on Facebook, it asked the SWTC community for interview questions, empowering the target to drive the experience. “It's all in keeping with the company’s 'Go Forth' messaging,” he says.
With its growing treasure trove of member data, Levi’s may introduce other sponsors to the community, Indeed, one of the questions recently presented to the community was: “How do you feel about sponsored posts?” Asked about non-Levi’s sponsors, Alderete says, “we are currently exploring partnerships with like-minded brands and organizations.”
Sunday, November 14, 2010
Saturday, November 13, 2010
Friday, November 12, 2010
Thursday, November 11, 2010
Wednesday, November 10, 2010
Tuesday, November 9, 2010
HUffington Post on Levis
Levi's never fails to impress me. They have achieved a unique status in the fashion world that most brands cannot even dream of: being able to keep their product continually classic rather than letting it get old. Consequently, they have maintained a ridiculously broad demographic for decades, including everybody from long time Levi's wearing grandpas to current tastemakers, innovators and hot young celebs.
Last week they had a party to celebrate their new WaterLess Jeans, a product line that reduces water consumption by an average of 28% in the finishing process.
"What's different about the WaterLess collection is that we're still using the same materials and techniques to create finishes for our jeans but we've substantially reduced water's role in the equation," said Carl Chiara, Director of Brand Concepts and Special Projects of the Levi's brand. "Sometimes, the way to achieve a more sustainable design is to rethink a traditional process and find a way to do it better." And holy hell does Levi's do it better. Not only their jeans, but their parties...their models...their entertainment. I felt at least 25-30% cooler just being at the party. Simply put, the Levi's brand is more likely better than yours.
Last week they had a party to celebrate their new WaterLess Jeans, a product line that reduces water consumption by an average of 28% in the finishing process.
"What's different about the WaterLess collection is that we're still using the same materials and techniques to create finishes for our jeans but we've substantially reduced water's role in the equation," said Carl Chiara, Director of Brand Concepts and Special Projects of the Levi's brand. "Sometimes, the way to achieve a more sustainable design is to rethink a traditional process and find a way to do it better." And holy hell does Levi's do it better. Not only their jeans, but their parties...their models...their entertainment. I felt at least 25-30% cooler just being at the party. Simply put, the Levi's brand is more likely better than yours.
Monday, November 8, 2010
Sunday, November 7, 2010
Saturday, November 6, 2010
Friday, November 5, 2010
Green Jeans
Blue jeans that are green!
You've heard of blue jeans, but have you heard of "green" jeans? Levi's is launching a new line of denim that will be finished with a lot less water, making them more sustainable and in that sense, green. But don't worry, they'll still be blue!I say all the time how much I love fashion brands that go green and start thinking of ways to create more sustainable clothing. I, for one, never thought about how much water it took to make a pair of jeans. But now I know it takes about 11 gallons of water to make just one pair of jeans.
With Levi Strauss' new WaterLess jeans, they'll reduce water consumption by about 28%, conserving about 3 gallons of water per pair of jeans. When finishing a pair of jeans, Levi's generally does 10 wash cycles. Ten! But with this new process, they'll reduce the number of wash cycles. And by spring of 2011, Levi's will have saved 4.16 million gallons of water.
According to Levi's senior vice president of merchandising and design, "We challenged ourselves to operate at the intersection of style and sustainability... We're excited about the results we've achieved so far, and we know we can make an even bigger impact by applying this innovative thinking to other aspects of our production process." The Levi's WaterLess collection will be in stores this January and it will consist of the classic Levi's styles 501s, 511s, 514s. This could be the start of something beautiful!
How can you do your part? Wash your jeans less! You don't need to wash them after every wear, and can generally get 3 or 4 wears out of them. Also, use cold water when washing and line hang to dry.
You've heard of blue jeans, but have you heard of "green" jeans? Levi's is launching a new line of denim that will be finished with a lot less water, making them more sustainable and in that sense, green. But don't worry, they'll still be blue!I say all the time how much I love fashion brands that go green and start thinking of ways to create more sustainable clothing. I, for one, never thought about how much water it took to make a pair of jeans. But now I know it takes about 11 gallons of water to make just one pair of jeans.
With Levi Strauss' new WaterLess jeans, they'll reduce water consumption by about 28%, conserving about 3 gallons of water per pair of jeans. When finishing a pair of jeans, Levi's generally does 10 wash cycles. Ten! But with this new process, they'll reduce the number of wash cycles. And by spring of 2011, Levi's will have saved 4.16 million gallons of water.
According to Levi's senior vice president of merchandising and design, "We challenged ourselves to operate at the intersection of style and sustainability... We're excited about the results we've achieved so far, and we know we can make an even bigger impact by applying this innovative thinking to other aspects of our production process." The Levi's WaterLess collection will be in stores this January and it will consist of the classic Levi's styles 501s, 511s, 514s. This could be the start of something beautiful!
How can you do your part? Wash your jeans less! You don't need to wash them after every wear, and can generally get 3 or 4 wears out of them. Also, use cold water when washing and line hang to dry.
Thursday, November 4, 2010
Care to Air
The biggest environmental impact from a pair of Levi's comes from cotton and after purchase washing and drying of the jeans. At minimum we could all line dry our jeans and help the planet ( and prolong the life of the jeans).
Tuesday, November 2, 2010
Where is Levi Strauss Located?
San Francisco — Corporate and Americas Division Headquarters
San Francisco, one of the United States’ most progressive and aesthetically pleasing cities, has been our home base since the company’s founding in 1853. It also serves as headquarters for both our Americas Division, which includes nearly 4,000 employees in Canada, the U.S., Mexico and Latin America, and our retail, sourcing, and manufacturing operations in 15 countries.
Levi Strauss & Co.
1155 Battery Street
San Francisco, CA 94111
U.S.A.
Tel: (415) 501-6000 begin_of_the_skype_highlighting (415) 501-6000 end_of_the_skype_highlighting
Fax: (415) 501-7112
Brussels — Europe, Middle East and North Africa Division Headquarters
Recognized as Europe’s center of creativity, originality, and design, Brussels is the site of our headquarters for Levi Strauss Europe, Middle East and North Africa. This division encompasses 3,500 employees, nine sales offices, six distribution centers and three production facilities. It markets and sells products in more than 60 countries.
Levi Strauss Europe, Middle East and North Africa (LSEMA)
Avenue Arnaud Fraiteur 15-23
1050 Brussels, Belgium
Tel: (32-2) 641-6011
Singapore — Asia Pacific Division Headquarters
Singapore, renowned for its harmonious blend of culture, cuisine, arts and architecture, is the site of our Asia Pacific Division headquarters, established in 1995. We employ more than 4,500 people throughout this region, with offices in Australia, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, the Philippines, South Africa, Taiwan and Vietnam, in addition to Singapore.
1 Kim Seng Promenade
#16-01 Great World City East Tower
Singapore 237994
Tel: (65) 735-9303
Fax: (65) 735-2923
San Francisco, one of the United States’ most progressive and aesthetically pleasing cities, has been our home base since the company’s founding in 1853. It also serves as headquarters for both our Americas Division, which includes nearly 4,000 employees in Canada, the U.S., Mexico and Latin America, and our retail, sourcing, and manufacturing operations in 15 countries.
Levi Strauss & Co.
1155 Battery Street
San Francisco, CA 94111
U.S.A.
Tel: (415) 501-6000 begin_of_the_skype_highlighting (415) 501-6000 end_of_the_skype_highlighting
Fax: (415) 501-7112
Brussels — Europe, Middle East and North Africa Division Headquarters
Recognized as Europe’s center of creativity, originality, and design, Brussels is the site of our headquarters for Levi Strauss Europe, Middle East and North Africa. This division encompasses 3,500 employees, nine sales offices, six distribution centers and three production facilities. It markets and sells products in more than 60 countries.
Levi Strauss Europe, Middle East and North Africa (LSEMA)
Avenue Arnaud Fraiteur 15-23
1050 Brussels, Belgium
Tel: (32-2) 641-6011
Singapore — Asia Pacific Division Headquarters
Singapore, renowned for its harmonious blend of culture, cuisine, arts and architecture, is the site of our Asia Pacific Division headquarters, established in 1995. We employ more than 4,500 people throughout this region, with offices in Australia, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, the Philippines, South Africa, Taiwan and Vietnam, in addition to Singapore.
1 Kim Seng Promenade
#16-01 Great World City East Tower
Singapore 237994
Tel: (65) 735-9303
Fax: (65) 735-2923
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