Levi Strauss and World

Levi Strauss and World
From Denim a Rainbow of Possibilities

Thursday, April 7, 2011

Eric Baldwin new global creative director for Wieden+Kennedy Levi's account

Eric Baldwin has become Wieden+Kennedy's global creative director for the Levi's account and will partner with Tyler Whisnand on Levi's.  "We can't wait to see what Eric brings to Levi's. He is an impeccable designer and an inspirational leader," commented co-executive creative director Mark Fitzloff.
Bldwin and his team were responsible in 2010 for Old Spice's "The Man Your Man Could Smell Like"  which won the primetime commercial Emmy as well as the prestigious Grand Prix at the Cannes Lions International Advertising Festival. Baldwin and Allen were part of the creative team behind the lauded, popular follow-up Old Spice "Response" interactive campaign.

Baldwin is originally from St. Louis where he worked as a graphic designer before moving to San Francisco to run the design department at Butler, Shine, Stern & Partners. He moved to  Wieden+Kennedy as an art director in 2006, where he has since produced award-winning work for Old Spice, CareerBuilder.com, and EA.

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