The search is on again for the new Lev's girl to represent Levi's women's wear line. It is all happening on Facebook
The search has been extended to the UK as well as the U.S. Interested individuals are asked to submit a short video detailing why they should be chosen for the role, which involves engaging with Levi’s fan base on Facebook() and Twitter() on a day-to-day basis. To qualify, videos must be submitted via the retailer’s Facebook Page by February 2.
From the video submissions, Levi’s will select five candidates for a public voting round between February 16 and 23, which will test each candidate’s ability to mobilize her personal network on her behalf. It’s a clever strategy that is sure to win Levi’s many more Facebook “Likes”, whilst giving existing fans a hand in the selection process.
The winner will be announced on March 7 and receive a six-month paid position at Levi’s San Francisco headquarters to work alongside the more permanently situated “Levi’s Guy.”
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