As one of America’s favorite denim companies, Levi’s knows the significance of being “for the people, by the people.” In a new effort, the company is taking to their social networks to find an “authentic, stylish and social media-savvy millennial woman” to be their new Levi’s Girl. “As a company, Levi Strauss & Co. aims to embody the energy and events of our time, inspiring people from all walks of life with a pioneering spirit—and that philosophy is woven throughout all of our marketing efforts,” said Mary Alderete, Vice President of Global Women’s Marketing, Levi Strauss & Co to PR Couture. “Levi’s® has always been a cultural icon, especially for young people. Therefore it’s crucial that we understand each incoming generation and how they interpret their world…Engaging with a “real” brand ambassador is an authentic and organic way to speak to our fans.”
In addition to blogging, tweeting, attending events and reporting on “all things Levi’s, the 6-month paid position will also include acting as the new face and voice of the company’s newest venture, Shape Whats to Come: an online mentorship community focused on music, fashion, art and media, and social change. “Ranging from up-and-coming artists and performers to twenty-something entrepreneurs and advocates for social change, these ambassadors act as catalysts for sharing stories, swapping ideas and rallying around shared causes,” Alderete said.
The Levi’s Girl will work alongside the Levi’s Guy in San Francisco, so if you tink that you have what it takes, create your video on why you should be the face and voice of Levi’s Women and Shape Whats To Come and head over to Facebook to submit! They’ll choose the best submissions and allow Levi’s fans to pick the winner!
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