Levi Strauss and World

Levi Strauss and World
From Denim a Rainbow of Possibilities

Sunday, March 20, 2011

Dare to Care- $10,000 for best drying ideas

The Care to Air Design Challenge is a competition seeking the world’s most innovative, covetable, and


sustainable air-drying solution for clothing. At stake? $10,000 in prize money – from Levi Strauss & Co., the

challenge sponsor – to be distributed among the finalists in addition to an audience with our distinguished

panel of eco-innovators.

Levi Strauss & Co. is focused on building sustainability into everything they do including bringing the

company’s carbon footprint down to zero. While examining the lifecycle impact of a pair of Levi’s® 501’s, they

were surprised to find that almost 60% of the climate impact happens in the laundry phase – after a consumer

takes them home – and nearly 80% of that impact is due to the energy intensive method we chose for drying.

The single most important step we can all take to reduce the climate impact of our jeans is to choose air

drying. Energy from the sun and the wind is free, as opposed to the average clothes dryer, which is the second

biggest energy using appliance in the home after the refrigerator. Despite all this, the majority of US

households do not use air drying methods, and communities in the US are even banning outdoor clothes lines

because they say they look unsightly. Levis Strauss & Co. would like to challenge that point of view by finding

clothesline designs or other innovative air drying techniques that are undeniably stylish and effective.

In partnership with the Myoo Create community, Levi Strauss & Co. is running a competition for designers

everywhere to respond to the challenge of how to design the world’s most innovative, covetable, and

sustainable air-drying solution for clothing. They’re offering prize money for the most effective solutions, as

well as an audience with experienced designers and eco-innovators.

How to enter

The challenge will be open for entries on Myoo Create (http://myoocreate.com/challenges/care-to-air-designchallenge)

starting June 1st, 2010. In order to enter, you must first create an account at Myoo Create. Then

submit the following information:

1. Upload an image for your entry

2. Provide a 200 word description to accompany the image, including how your design meets the judging

criteria outlined below

3. Upload a three page design specification, with more details on the design, scalability, and

environmental attributes of your design.

Judging criteria

The judges will evaluate entries according to the following criteria:

1. Aesthetics: some communities perceive line drying to be unsightly and unappealing – that's why they've

banned outdoor line drying. So is there a way to make line drying or other air drying solutions more

aesthetically pleasing?

info@myoocreate.com

2. Scalability: does the design solution have the potential for widespread adoption? We really do believe that

air drying is an important part of a climate neutral tomorrow, so we are seeking solutions with potential for

mass adoption in urban and rural environments.

3. Environmental sustainability: designs will be expected to have their own sustainable life cycle in terms

of materials use, production process, and end of life. Let’s try and avoid solving one problem but creating

another.

4. Ingenuity: the clothesline and clothes pin is a tried and tested solution with a myriad of different designs

already on the market. It’s going to take some out of the box thinking to get beyond our current reality to find

something brand new that could be widely adopted. So we’ll reward ingenuity in our judging.

Challenge timetable & process

Open to Entries & Voting: June 1st- July 31st

The Challenge is open to entries from 00:00:00 Pacific Time (PT) on 01 June 2010 until 23:59:59 PT on 31 July

2010. During this time, Myoo Create community members may vote on the entries and provide feedback and

comments.

Once the voting period ends, the top three ranked entries as well as two judges' picks will be announced as the

designs entering in to the finals.

The awards for the Crowd Favorite and the Most Valuable Community Member will be announced at this time.

Finals: August 16th, 2010

The five finalists will be invited to participate in an event where they present their design to our judging panel.

The event will be in San Francisco. Finalists can attend in person, at their own cost, or by live video link. The

winners will be announced at the event.

Prizes

All five finalists will receive $500 for advancing to the judging round. The prizes for the winning designs are:

• 1st Prize $4500

• 2nd prize $1500

• Crowd Favorite: $1000 (for the top ranked entry based on community voting)

There is also $500 available for the Most Valuable Community Member.

Most Valuable Myoo Create Member

We believe that collaboration is at least as important as competition in stimulating breakthrough innovation.

Even if you are not a designer or do not have an entry, you can still participate and help find a solution.

To encourage collaboration between community members, we are offering a $500 prize for the Most Valuable

Myoo Create Member. The prize will be awarded to the community member who, in the opinion of the judges,

provides the best quality and most valuable feedback on the challenge entries. Anyone is eligible for this prize

– all you need to do is join in the conversation and contribute useful ideas and feedback on the entries.

info@myoocreate.com

Entry criteria

There is no limit on the number of entries each entrant can submit.

The competition is open to entries from around the world, but you may not enter into the Challenge if entry is

prohibited or restricted by any laws in the jurisdiction in which you’re located.

You must be at least 16 years old on June 1st, 2010, to enter the Challenge. If you are younger than 18, your

parent or guardian must consent to you entering this Challenge based on the Challenge Rules. In the event

that you are a winner of the Challenge we will require a signed consent from your parent or guardian.

IMPORTANT: please read the detailed Challenge Rules to make sure your entry meets our requirements. Noncompliance

may result in disqualification.

Contact us

You can find more information on http://myoocreate.com. Please contact us with any questions

info@myoocreate.com.

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