Levi Strauss and World

Levi Strauss and World
From Denim a Rainbow of Possibilities

Saturday, September 11, 2010

Billy Reid and Levi's

The Levi's denim brand is partnering with men's fashion designer Billy Reid to unveil a limited-edition, high-end collection this fall. Levi's Workwear by Billy Reid will be shown off at the Bloomingdale's store at 59th Street and Lexington Avenue in New York City, along with Reid's boutique in lower Manhattan as part of the Fashion's Night Out activities on September 10. The full collection will be available for purchase at select Bloomingdale's stores and all six Billy Reid store locations and online. This is the third year that Levi's has teamed with the winner of GQ's "Best New Menswear Designers in America" project to create a special collection.


The Levi's Workwear by Billy Reid collection updates working man's gear with fashion forward details. The line includes ten pieces: a canvas "apron" tool bag, a re-tooled 501 jean, a pair of sweatshirts, a red T-shirt, a denim shirt, a twill hunting coat, an oxford shirt, a 505 work pant and the heavy wool black trucker jacket shown above. The cotton jersey, crewneck pieces feature the Calabama graphic, a play on the mingling of aesthetics between the Levi's California-based headquarters and Alabama, the state Reid calls home. Prices range from $45 for a Calabama cotton crew t-shirt to $295 for the heavy twill Hunting Coat with detachable apron.

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