Levi Strauss and World

Levi Strauss and World
From Denim a Rainbow of Possibilities

Sunday, July 4, 2010

Supporting the Companies that do it right

One of the few really impactful actions that we can all take is to support companies which are trying to do it right, in effect voting with your dollars to create the world you want to live in. After having studied Levi's pretty thoroughly for an MBA course I think that they are doing a good job of trying to be good global citizens. If you are going to buy jeans or other denim items, you are unlikely to regret supporting this company. It is scrutinizing and appears to be actin upon its own carbon footprint, its pollution contributions, its labor policies and its international impact. I would give it an A- with my only reservation being the thrust of some of the Asian commercals. I'd like to see Levi's endorse international understanding just a bit more but that is probably less likely to be edgy or controversial.

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