Marketing the Levi's Way

Levi Strauss has been around for a very long and it looks like they will be around for a lot longer. I started this as an MBA assignment and just kept adding to it. I hope you find their marketing to be an interesting cultural commentary and instructional in terms of great marketing methods. Enjoy!

Levi Strauss and World

From Denim a Rainbow of Possibilities

Popular Posts

Levi's Women- 1950's ad
(no title)
Launches a Communal Mentorship Forum for Young Women

Levi’s released the findings of a global study to better understand the challenges, expectations, goals and experiences Millennial women fac...
Aaker's Brand Personality Scale for Levi's

According to Aaker’s Brand Personality Scale (Keller, P 371) Levis has the following Personality Ratings (other companies are included for c...
Levi's offers skin tight jeans for men

You’ve heard of the boyfriend jean. But how about the ex-girlfriend? Clearly eager to bring gender equality to denim, Levi’s has unleashe...
Levi's Makes it terms of engagement with its supply chain specific
Pixie Geldof, Miss Nine and Lykke Li

Meet the three lovely new faces to represent Levi's Curve ID range. Pixie Geldof, Miss Nine and Lykke Li are the brand's latest rec...
Docker's "i wear no pants' ad

The Dockers Super Bowl television commercial became interactive by letting smartphone users tag the ad to get branded mobile content. Docke...
Old Levi's Print Ad
Levi's and JC Penny offer $50,000 scholarship

The Levi's(R) Brand and JCPenney Team up to Offer Two $50,000 College Scholarships During Second Annual Tuition Sweepstakes Posted on...