Levi Strauss has been around for a very long and it looks like they will be around for a lot longer. I started this as an MBA assignment and just kept adding to it. I hope you find their marketing to be an interesting cultural commentary and instructional in terms of great marketing methods. Enjoy!
Wednesday, January 26, 2011
Yeah! Levi's and Women
In addition to providing financial support for the documentary, Levi Strauss and Co. sponsored tie-in activities highlighting Miss Representation, which explores the lamentable media representation of women, especially those in positions of power:
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