Levi Strauss has been around for a very long and it looks like they will be around for a lot longer. I started this as an MBA assignment and just kept adding to it. I hope you find their marketing to be an interesting cultural commentary and instructional in terms of great marketing methods. Enjoy!
Thursday, November 4, 2010
Care to Air
The biggest environmental impact from a pair of Levi's comes from cotton and after purchase washing and drying of the jeans. At minimum we could all line dry our jeans and help the planet ( and prolong the life of the jeans).
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