Levi Strauss has been around for a very long and it looks like they will be around for a lot longer. I started this as an MBA assignment and just kept adding to it. I hope you find their marketing to be an interesting cultural commentary and instructional in terms of great marketing methods. Enjoy!
Sunday, September 19, 2010
Nothing like a great fitting pair of Levi's
Yesterday I went to a friend's place where a group of us got together to put a new roof on her house. I was part of the support crew. While the guys were on the roof working hard, we had everything else ready for them and picked up the shingles that had been removed. I couldn't help but notice that all of the guys (from 18-50) were wearing Levi's and most the women who were wearing jeans were wearing Levi's. There is nothing like a pair of great hard working jeans when you are helping a friend.
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