Levi Strauss has been around for a very long and it looks like they will be around for a lot longer. I started this as an MBA assignment and just kept adding to it. I hope you find their marketing to be an interesting cultural commentary and instructional in terms of great marketing methods. Enjoy!
Thursday, July 15, 2010
Last Levi's ad by Bartle, Bogle and Hegarty
Bartle, Bogle and Hegarty announced that they would no longer create advertising for Levi Strauss and I searched for the last television as that they did for the company. It was memorable but it was in 2008. They have represented Levi's since 1982.
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