Levi Strauss has been around for a very long and it looks like they will be around for a lot longer. I started this as an MBA assignment and just kept adding to it. I hope you find their marketing to be an interesting cultural commentary and instructional in terms of great marketing methods. Enjoy!
Friday, June 11, 2010
'I wear no pants' parody
They say that imitations is the sincerest form of flattery!
Soooo this isn't a parody. This is the video of the original song, which Dockers then used for their 2010 commercial. Trust me, this song (and video) have been around longer than the Dockers commercial - just ask anyone in the RenFaire circuit (where the Poxy Boggards come from)!
Soooo this isn't a parody. This is the video of the original song, which Dockers then used for their 2010 commercial. Trust me, this song (and video) have been around longer than the Dockers commercial - just ask anyone in the RenFaire circuit (where the Poxy Boggards come from)!
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