Levi Strauss has been around for a very long and it looks like they will be around for a lot longer. I started this as an MBA assignment and just kept adding to it. I hope you find their marketing to be an interesting cultural commentary and instructional in terms of great marketing methods. Enjoy!
Friday, May 7, 2010
Levi's Chief Marketing Officer discusses Media Strategy
Jaime Cohen-Szlac discusses media strategy with an interviewer (please be patient with the introduction).
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